The Unraveling of Deceptions - the Water Industry

For the last 30-years I’ve worked with students, practitioners and non-metaphysical “civilians” as both a direct instructor and a guide/consultant.  What was happening in every room regardless of whether the person knew it or not, was a merge of my intuitive connectivity with practical proof-in-action demonstrated solutions.  The group or individual standing in front of me then had a choice. The solutions I was pointed to by my non-physical Guide team included empowerment and the option for sovereignty. It gave them hands-on options for exploration to be carried through on for anyone who was looking for a way to make a positive change.  For me, it’s always a foundation request to the universe that I’d like to be shown how best to remain in a peaceful, supported, protected and joyful environment regardless of what others are doing or experiencing.  

This is practical metaphysics in action.  Intuitive abilities and connectivity aren’t something relegated to an occasional weekend woo-woo retreat. Not if you want to flow and respond in necessary real-time course corrections without waiting for a traumatic event.  I prefer to know what’s going on around me that has a direct effect on my well-being. Putting ourselves on automatic pilot and sleepwalking through this lifetime is pretty much going to result in the opposite of a peaceful, graceful set of circumstances.  Yep, I do maintain healthy boundaries and an all-out bubble at times while the civilians go to war with themselves and others.  I have no desire to participate in that level of chaos.  And the truth is, unless you signed up on a determined soul contract that wades into the fray, now is a great time to make personal awareness and balance your priority.  Then from there, your guidance will flag you when there’s a problem you need to address in your personal environment.

For the last few months my Guide team has made certain that food and water awareness locally, regionally, nationally and globally comes to my attention.  This has been happening for several reasons.  First, there is already high toxicity in the water nearly everywhere that must be addressed in our personal homes, including mine. There are multiple levels of deception about this, and how to treat it as well.  Secondly, water grows food. Water resources have been depleted in ways that the masses are not yet aware of.

In the last month or so we have started you down the path to bring some of the details about this into your personal awareness. In this culminating discussion on the topic, you will get the benefit of knowing how to specifically evaluate what is in your home and the filtration options available to you.  You will also see where I personally got that information from as I uncovered deceptive marketing, deceptive contracting, and confronted the actual Vice President of one of the largest water filtration corporations in the world.

This is called “The Unraveling of Deceptions” series and it’s built to provide empowerment that removes fear.  It allows you to have an easier journey by showing you how to navigate away from and around the systems, groups and organizations that are not demonstrating heart-centered practices.

I get a recoil at times from those who believe that ignoring everything is a more high vibrational pathway.  And while focusing on love and community and pulling your energy away from anything less than that can be good manifestation practice; it leaves out a large piece of the necessity of being in physical form.  This is a participation-required lifetime.  Your body has to drink the water and eat the food.  You live in a residence that will be subjected to the environment at the very least, and possibly other humans if you are renting and have a landlord.  Your non-physical guide team will provide you with upliftment and protection to the extent that you allow it.  If you are given information but aren’t listening, then situations can escalate as the earth and humanity are transitioning whether you choose to stay and participate or not.

It is understandable that it’s very easy to feel overwhelmed right now.  It’s actually the goal of the darkness to try to keep you in that state.  But there is an easy path in each moment that starts with practicing mastery in balancing and resting and centering.  Then addressing each new piece of information with a decision to pace the implementation of a solution early enough so you are not caught up in trauma or chaos.  You do not have to wait for a situation to hit the masses and then devolve into shortages and stress.

This discussion is your short-cut through 2-months of in-depth analysis that was very much a combination of following my non-physical guidance, merged with decades of knowledge in uncovering deceptive practices and consulting in global industries. You will know how to filter your water, and why more than 95% of the water filtration systems sold to the public are a lie.

In astrological terms, if you’ve been paying attention to the alignment of the planets, you know that this topic is right on time.  Water, water, water.  Floods, planetary supply changes and shortages, and the realization of long-term pollution.  And I know that when my Guide Team is this insistent on a topic that we are on a critical timeline for me to initiate changes and protective measures, as well as to broadcast this information.  This is how we merge in the upliftment and empowerment at the community level.  It is a moment when you decide if you want to pay attention, or if you are going to choose to encounter illness in the body as part of your journey.  The human body is under great energetic stress between the clash of dark and light energies.  Add to that the influx of higher light codes and support that is changing the very makeup of our systems and cells.  None of that happens to maximize your well-being without clean food and water.  This is the critical turning point that will allow you to take control of that.

Before I share the specific details of my journey through the water filtration industry, it will be important that you set up your foundation of knowledge by reading the previous two discussions including Diligence and The Path to Year-end 2024.  These will remind you of what is going on in the United States and offer you a mirror of what to look for in other countries.  The issues, toxicity, behaviors and depletion are all similar.  And to add to that, there is an in-depth article this week in the New York Times that focuses on the water issues in the United Kingdom.  In more developed countries they have been more proficient at hiding the contamination and bad practices of municipalities and large corporations, in large part because these conglomerates control mass media. (For more information on this topic read Recognizing the Visible Preparations for Extraterrestrial Disclosure.)

Now let’s take a more direct view of what is affecting you in your home.

As I began down this road, which started with repetitive synchronicity by my non-physical guide team, I encountered the normal four programmed responses from people…

We are connected to city water, and they follow the laws of the Environmental Protection Agency so our drinking water is safe.

We have a private well, so we are totally protected from contaminants since we are pumping our drinking water from deep enough in the earth.

We have a filter on our refrigerator/use a water pitcher filter so our drinking water is already filtered and we have nothing to be concerned about.

I heard our state has the cleanest drinking water in the nation, so we don’t need a filter.

As I previously shared, I polled more than 400 in my community and not one of them had any idea or wanted to deal with the possibility of contamination. It was a 100% dismissal of the issue with the exception of one realtor who I discovered had been conned into buying a local company’s whole home filtration system for thousands of dollars that wasn’t certified to actually remove contaminants.  And she didn’t know that.

And so, my deep-dive research began.  My goal was to learn the industry and products for whole home water treatment systems as well as smaller drinking water filtration systems that could be connected to the cold-water supply either at the water main or under the kitchen sink.  This is where decision-making got complicated with many companies and options all declaring clearly unverified claims.

My goal, to be clear, is identification and removal of contaminants in the water I am ingesting, as well as the water being absorbed thru my skin for bathing. I quickly discovered that in my neighborhood, the biggest critical issue was not the need to add a water softener. What is having a visible (and invisible) negative impact on my health is the chlorine, additives, and contaminants coming in on the city municipal water supply. My water hardness is testing at a 5, which is considered moderate. I would say, feel free to put in a water softener if that’s your priority or need. My guide team said absolutely not to put in a salt or non-salt-based water softener.  And when I felt into that guidance intuitively it was clear that the salt-based systems being offered would actually add contaminants to the water because of how the salt is being processed and sourced. The non-salt system was a very expensive product that even said in their marketing doesn’t actually soften the water.  The guidance was also clarified to include a warning that there was great deception in both what the filtration system combined with the softener was going to actually do; as well as the fact that they were making the scaling of hard water into more of an issue than was actually true for my home.

Deceptive marketing (and worse) in the water treatment industry is rampant. Here are things to do to protect yourself and be able to accurately evaluate a filter, system or company.

Whatever company or filter you consider, see if it is actually NSF Certified to remove contaminants. And what is the actual percentage of removal of those contaminants.  Do not assume on a quick glance that because they give you a long list of contaminants, that they are actually capable of removing them.  This is a tactic hoping you don’t read the fine print.  And if you do, you won’t understand how they twisted the information to fool you.

For any system or filter, read the label. For any system you are considering, demand to see BOTH the full product manual as well as the NSF Certification data sheet. This data sheet will list the ACTUAL contaminants that are removed and what percentage. I encountered local companies that stated they don’t need NSF certification for their products because saying “ours is better because they are more customized since they know the local water” … they claimed “NSF certification is too expensive and unnecessary. And it’s only for big companies entrenched in the industry.” They produced no data sheets, just a list of “Contaminants found to be generally removed” and refused to provide a manual or detailed specifications on what is in their filters. Many other well-known industry filters excitedly claim "we have NSF 372 Standards Certification!” It fools buyers on their slick product marketing brochures who don’t know that this is NOT contaminant removal certification for all of the things that “might” be removed by a water treatment filter. That, in fact, is only certification for the structural plumbing parts. You may also notice that some local companies carefully and deliberately don’t put any information on their website about the specific filtration system products and options available. This is another red flag.  They do it to hide things and legally protect themselves while claiming it's “because they need to test your water first before they can make any recommendations.”

One of the biggest industry methods to make you think a filter or system has full NSF certification to remove contaminants is to use tricky wording. The only guarantee that a filter removes a specific contaminant is full certification by a reputable third-party organization, such as the National Sanitation Foundation (NSF), the Water Quality Association (WQA), the Canadian Standards Association (CSA), or the International Association of Plumbing & Mechanical Officials (IAPMO).

Some companies may advertise that a product was “tested to” or “meets” a standard from one of those groups. But that’s very different from being “certified by” one of them.

As many brands are doing, the marketing on this is deceptive.  They even go so far as to provide a performance data sheet similar to what a certified sheet would look like even though they are fully aware that their product is NOT NSF certified.

Here is an example of the wording on a performance data sheet for a filter that has actual NSF certification (3rd party proof of filtration testing levels and claims): WQA tested and certified to NSF/ANSI Standards 42, 53, and 401 for the claims specified on the Performance Sheet .

On other systems you have to go past the deceptive marketing wording to the fine print on the bottom of their “Performance Data Sheet.”  It clarifies that only the tank is certified as safe to come in contact with drinking water.  There is absolutely no certification or proof of what the filter does to remove any contaminants, and their "performance data sheet" was put together from their own paid testing.  Here is the actual wording found on the info sheet for the Aquasana Rhino whole home water filter that you will see that proves this: 
Rhino® tank tested and certified by WQA under NSF/ANSI/CAN 61 for Materials Safety Requirements Only and CSA B483.1 for Materials Safety and Structural Integrity Requirements. Not certified for contaminant reductions by WQA.

Here are (4) NSF certification numbers to be aware of and write down for reference when you are reading filter labels to determine what they actually do.  And to be clear, my non-physical guidance said that any drinking water filter I buy needed to at a minimum have all four of these full certifications.

1.      NSF/ANSI 42 is for aesthetic effects/related only. This standard establishes minimum requirements for systems designed to reduce chlorine, taste and odor, chloramine, particulate, iron, manganese, zinc and TDS – total dissolved solids.

2.      NSF/ANSI 53 certification = health-related contaminants removal of potentially over 50 types including things like lead, VOC’s, Cryptosporidium, and others.

3.      NSF/ANSI 401 certification = removal/reduction of specific Emerging Compounds found in some drinking water including prescription/drugs, herbicides, pesticides and other chemical compounds.

4.      NSF/ANSI/CAN 372 addresses lead content in the physical plumbing system structural components only. It does not provide ANY certification for the actual removal of contaminants from the water.

While no federal regulations in the United States exist for residential water treatment filters, purifiers and reverse osmosis systems, voluntary national standards and NSF protocols have been developed that establish minimum requirements for the safety and performance of these products to treat drinking water. And to that my Guide team said … this is a good start to find accountability in a quickly changing industry.

The NSF website is a good resource for learning about the industry as well as where you can look up any company with a certification claim.  This is also where I would eventually need to turn to do the research backwards.  What filters and companies have actual certification and at what level?  Because hours of reviewing individual products at retail stores proved that 99% of the filters had absolutely zero proof of filtration.  And those are the most popular brands currently found in homes and in use.

Another interesting place to start is the EWG tap water database.  It was last updated in 2021, but still provides some details about potential contaminants in your local municipal water supply. Hint: education on a topic leads to realizations and solutions and expanded awareness.  I don’t point at any one group or organization as being 100% accurate. Instead I explore every resource so I’m more prepared to make educated decisions in tandem with my intuitive guidance.

Since 1993, the Environmental Working Group (EWG) has been dedicated to shining a spotlight on outdated legislation, harmful agricultural practices and industry loopholes that pose a risk to our health and the health of our environment. Here is the quick Intro Video that will lead you to other educational programs if you have an interest.

Here’s why tricky wording is important to notice… “Certified by” water filters are monitored and subjected to extensive, long-term testing to see how they perform over extended periods. On the other hand, products that are “tested to” those standards, may have undergone only a short-term or one-time historical test.

To be clear, I understand that this is an ever-changing industry with lots of options and I am not an expert. But my bottom line came down to this… If a product or company has no type of certification or outside oversight, how do you know what they are actually putting in their filters…? Deceptive marketing, refusing to provide a product manual up front, having no third-party unbiased certification data sheets; became a clear red flag.

So, the next step was bringing multiple companies out to my house for in-home water testing and getting an estimate. Of course, they were also brought in so I could ask a lot of questions and read them psychically.  Not that they knew that.

The local company was a complete scam. No product certifications. Slick marketing flyers describing expensive “custom” filters with cool names that hid their manufacturing source. Terrible sales reps that dripped with lies.  I knew enough about the product market to scare the crap out of them.  Then they harassed me to sign contracts for days while answering none of my questions.

The international company who came out to my house was Culligan.  (I mentioned this briefly in a previous post to give an illustration of how companies are degrading on the inside when their dark practices come back to ground.)  And this is a corporate name you might recognize as an industry leader for decades.  I called them out to my house because they had all the right NSF Certifications on both the Cullar Carbon whole home filter and the Reverse Osmosis drinking water system to install under my kitchen sink.  What I would discover over two weeks of interactions was shocking.  The company is pushing scam contracts through the dealers. 

The national company sells dealerships in regions.  Those dealerships send out sales reps and have control over contracting.  I lost count of how many times they lied to me, and I caught them. The bottom line was that I could NEVER trust this company or product based on their visible negative practices.  They attempted to get me to sign a major contract/purchase agreement by giving me only the cover page summary and hiding the attached 7-pages of terms and conditions, hoping I was too stupid to know the difference.  I ended up calling their national head of consumer affairs and he was incredibly freaked out.  Then there is the slight-of-hand put in place by the corporation itself. The website claims a 30-day 100% satisfaction guarantee. Which is pretty important to assure the system is working and installed properly with its $7,000 price tag.  The dealer, however, has corporate permission to not actually honor that. The dealership’s hidden contract gives you only 3 days to return it and declare you want to cancel in writing.  If not, you pay huge fees to have it dismantled, with questionable refund amounts.  They are also hiding the public retail price of incredibly expensive filters in the Reverse Osmosis system ($300+ to replace 4 of them) ...they do this by not putting it officially in writing and get you to sign the 2-year "privilege maintenance monthly subscription."  That would have cost an additional $58 per month plus tax.  Then the contract fine print says this is not a set price and the customer agrees the dealer can increase the monthly fee to any amount at any time, while the customer is now trapped in a 2-year contract.  This and more was insane.  And as soon as I confronted the national headquarters VP, they ALL shut me out and wouldn't return my call on the complaint. That’s how you know a company is legally afraid of you because you’ve correctly identified shadowy business practices.  So, nope... I do not recommend buying from Culligan.

At that point I had to go back to my search and discovered a water filtration system that I finally purchased for under my kitchen sink.  I found it by searching on the NSF Certification database itself.  The company is called MultiPure, and I purchased the Aqualuxe.  I spent hours assessing over-the-counter and other company options for systems that have ACTUAL certification that are confirmed by 3^rd party verification to remove as much as possible at all the levels of contaminants (NSF/ANSI Standard 42 (Aesthetics); STD. 53 (Health); STD. 401 (Emerging Compounds); and even the expanded Protocol P231 (Bacteria and viruses). 

There was literally NO system at any retail store such as Lowe's, Home Depot, Amazon, etc. that I could find that wasn't doing false marketing or flat out didn't have any proof of what their products actually filter.  Aquasana had a product that provided drinking water certification, but their reviews were consistent that they had terrible customer service, parts constantly broke off and couldn’t be replaced, etc.  And when I asked my Guide team if I should purchase products from that company, the answer was no.

I haven't found a whole home system yet that I would buy, and my guidance said to wait. That the drinking water and shower head filters I purchased were the priority right now, as well as getting this project finished before the turn into November 2024.  (See The Path to Year-end 2024 for information on the shower filters I purchased).  Multipure has both a certified whole home system to remove chlorine and a certified shower filter.  I also intuitively got that new systems are going to emerge, and I will know when to upgrade and initiate those. I still have to get through next week’s plumber/contractor installation appointments for drilling the hole in the granite countertop, etc.  Yep, almost 2-months of interacting with badly behaved contractors and plumbers and sales reps has exhausted me. But I’m enthusiastic and relieved to have found the critical current solution, which is for the drinking and cooking water. I will also use this in my hydroponic gardening for fresh lettuce and other greens that I grow right in my home. (See The Path to Year-end 2024 for the discussion on issues with organic food production, etc.).  I’ve learned as I traversed this project that there is a vast array of bad behaviors, inconsistencies in plumbing companies who are happy to price gouge, and it’s more than obvious that you don’t hire a sole proprietor plumber to cut into the water main pipe on your house for a big project.  This is a one-step-at-a-time game of evaluating the humans as well as the products that you would allow inside your home.

The cost of the Multipure Brand Aqualuxe water filter system is $1,436 including tax and the under-sink installation kit w/faucet. Replacement filters are $180 that must be replaced at least once per year to maintain the warranty (or $153 if you sign up for the automatic annual subscription.)  In my area I would discover that the filter actually needs to be changed every 5-months due to the water contamination level.

The system will push out up to 500 gallons per filter change and doesn't require a power source other than the (2) AA batteries.  This was important to me because you don’t want to lose access to clean drinking water if there is a power outage.  You will see the key to why I chose this system when you read the NSF multi-certifications it has for contaminant removal. Compare this to any other system you are considering for filtering your drinking water.  And if you live outside the United States, use my research as a road map to learn more about filtration options and 3^rd party certification in your region.  The Clearly Filtered water pitcher I’ve been using for years, also turned out to be deceptive in their marketing in all the ways we discussed above. They don’t have certification and the last time they did private testing was in 2018.  In circumstances like this, a filter may very well be acceptable though it’s not recently verified.  My guidance led me to this one as acceptable at the time, and is now saying I need a serious upgrade for safety due to emerging contaminants.  So that pitcher will be shifted to a back-up filtration option in case I were to lose water pressure in the house for a time and needed to have a drip filter to use on my backup water supply I keep in containers in the garage.

As you read through all of this information, I remind you that I’m not endorsing any particular company or product.  My job is to set you on a path with a great deal of the research process already done for you.  And from there your personal guidance can walk you through what fits in your own life.  You also are now educated and aware of the dark games being played in this industry for profit so you will be less likely to be deceived.  This and other industries are on the edge of what will be a necessary transformation even as new and emerging technologies become available.  Until then, you have the option to take action, should you choose to protect yourself. 

A part of the intuitive guidance coming through includes awareness that this is time sensitive; and that we have only barely been made aware of the contamination issues.  I also feel there will be upcoming events in some areas that will have the public in greater need of this level of heightened and verifiable water filtration to protect from illness. And as we have seen in the past, humans in panic lead to shortages in supply.  By the time an area is in crisis, it is too late to easily schedule or purchase what is needed in that region.  And what is our job here on the earth plane at this time?... to maintain as much peaceful balance and wellness as we can, so as channels for higher vibrational consciousness we are as clear and centered as possible.  This is easier to accomplish when decision-making isn’t under difficult emergency conditions.

Search the International NSF Database for Certified Water Filters or to learn more about certification.  This organization provides certification in a vast array of industries and products from organic foods to cosmetics in countries around the world.

Explore the Multipure website starting with the expanded information on the Aqualuxe filtration system.

For comparison, here is the filter performance data sheet for the reduction of contaminants on the Frigidaire refrigerator filter I have in my house. It does have certifications, but when you read this sheet you will also likely have the same confusion that I did as a lot of the contaminants on this list aren't included in what the filter handles. I can also tell you that drinking the water out of this filter tastes incredibly bad to me.